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Udara Rangana Jayathilaka
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@kurk
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Title
Predicting Brand Switching from Local to Global Brands: The Role of Glocalization
Author(s):
Udara Rangana Jayathilaka
Date:
2020
Subject(s):
International business enterprises
Item Type:
Abstract
Tag(s):
Brand switch
,
Glocalization
,
KNN
,
Logistic Regression
,
machine learning
Customer Segmentation of Cross-border E-commerce based on FRMD Using Unsupervised Machine Learning
Author(s):
Udara Rangana Jayathilaka
Date:
2021
Subject(s):
International business enterprises
Item Type:
Abstract
Tag(s):
Cross-border
,
Customer segmentation
,
E-commerce
,
machine learning
,
RFM
,
RFMD
Viewing item 1 to 2 (of 2 items)
Udara Rangana Jayathilaka
@kurk
Active 8 months, 3 weeks ago