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Udara Rangana Jayathilaka deposited Predicting Brand Switching from Local to Global Brands: The Role of Glocalization on Humanities Commons 8 months, 3 weeks ago
Customer loyalty on the international level is a crucial indicator of a business’s success. Businesses in the interconnected world are competing for customers not only in their own country, but all around the world. Almost all nations have undertaken substantial trade liberalization in the last twenty years and are fast integrating into the global…[Read more]
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Udara Rangana Jayathilaka deposited Customer Segmentation of Cross-border E-commerce based on FRMD Using Unsupervised Machine Learning on Humanities Commons 8 months, 3 weeks ago
As buyers buy things from beyond national borders, cross-border e-commerce has quietly gathered significant momentum. E-commerce, which may be loosely described as the usage of the Internet as a medium for commercial transactions and the dissemination of market information, is expected to play an increasingly significant role in fueling economic…[Read more]