• The Russian Crisis Communication Response Beyond Mh17 Tragedy

    Author(s):
    Mohammed Fadel Arandas (see profile)
    Date:
    2021
    Subject(s):
    Communication in crisis management, International relations, Conflict management, Public relations, Mass media, Journalism, Communication, Political science, Communication in politics
    Item Type:
    Conference proceeding
    Conf. Title:
    (i-COME’20) INTERNATIONAL CONFERENCE ON COMMUNICATION AND MEDIA 2020
    Conf. Org.:
    Universiti Utara Malaysia
    Conf. Loc.:
    Kedah
    Conf. Date:
    2021
    Tag(s):
    crisis communication, image repair, MH17, response strategies, Russia
    Permanent URL:
    https://doi.org/10.17613/pvbx-t710
    Abstract:
    Effective crisis communication response through using the proper strategies is critical to cope with crises and to protect the reputation and existence of the involved parties. Usually, aviation accidents receive great attention from the media and the public. Malaysia Airlines Flight 17 (MH17) which was shot down over eastern Ukraine on 17 July 2014 during its scheduled flight from Amsterdam to Kuala Lumpur received global attention. This attention was due to the involvement of several countries either at the level of the countries of victims or the countries accused of the attack. Image repair theory proposed by William Benoit, the widely used in crisis communication response was implemented in this study. The Russian response to the international accusation, especially from the Western world on supporting the attackers of MH17 has been examined in this study. This study implemented both quantitative and qualitative content analysis to achieve its aims. A total of 306 news stories from the online New Straits Times newspaper Website from the years 2014 to 2019 were analysed. A total of 191 strategies were included in 123 news stories since some stories combined more than a strategy. Out of 191 strategies, 43.5% were simple denial, followed by shift the blame and attack accuser with 35.1% and 21.5% respectively. The results revealed that the image repair effort by Russia was effective and successful.
    Metadata:
    Published as:
    Conference proceeding    
    Status:
    Published
    Last Updated:
    10 months ago
    License:
    Attribution

    Downloads

    Item Name: pdf the-russian-crisis-communication-response-beyond-mh17-tragedy.pdf
      Download View in browser
    Activity: Downloads: 305