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Sharing Fear via Facebook: A Lesson in Political Public Relations
- Author(s):
- JAN BOEHMER MICHAEL B. FRIEDMAN
- Editor(s):
- Jyotirmaya Patnaik (see profile)
- Date:
- 2015
- Group(s):
- Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Television Studies
- Subject(s):
- Communication in politics, Public relations, Journalism, Communication, Social media
- Item Type:
- Article
- Tag(s):
- Content analysis, 2012 election, protection, motivation theory, Political communication
- Permanent URL:
- http://dx.doi.org/10.17613/f269-j782
- Abstract:
- Our study compared the use of fear messages on Facebook by Barack Obama and Mitt Romney during the 2012 U.S. presidential elections. Results show that written fear messages embedded in photographs posted on Facebook by both candidates affected the degree to which those photographs were shared. More specifically, photographs containing written fear messages were shared more often than photographs not containing written fear messages. Furthermore, while the challenging candidate, Mitt Romney, used more photographs containing fear messages, the increase in shares was consistent across candidates. Implications regarding information distribution within communities, public relations practitioners specializing in political campaigning and society as a whole are discussed
- Metadata:
- xml
- Published as:
- Journal article
- Status:
- Published
- Last Updated:
- 2 years ago
- License:
- All Rights Reserved
sharing-fear-via-facebook.pdf