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  • Social Mobilization in the Net Space: Re-Constructed Communication, Identity and Power

    Author(s):
    CECILIA FE L STA MARIA-ABALOS
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2016
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Information Ecosystems
    Subject(s):
    Communication, Social media, Digital communications, Journalism, Digital media, Power (Social sciences)
    Item Type:
    Article
    Tag(s):
    Online social mobilization, net space, reconstruction, Digital communication, New media, Power
    Permanent URL:
    http://dx.doi.org/10.17613/5ccw-3d62
    Abstract:
    The internet as a communication platform for netizens has become the hybrid space for social mobilization to forward political agenda. A take-off from Manuel Castells’ hypotheses on power and counter-power in the network society, this paper is a reading of “Boycott SM Baguio” Facebook Group Page as a space and site for social mobilization. Using textual analysis as a method, reading of the selected posts revealed that the spatial conditions present in the net space effected the reconstruction of identity, group and public and re-shaped the communication process. Elaborating on these two main points elicited a different kind of social mobilization located in the online space that emerged discourses on power, counter-power, political legitimacy and exacerbated questions on sustainability.
    Metadata:
    xml
    Published as:
    Journal article     Show details
    Pub. DOI:
    10.15655/mw/2016/v7i1/86498
    Publisher:
    Media Watch
    Pub. Date:
    2016-01-01
    Journal:
    Media Watch
    Volume:
    7
    Issue:
    1
    Page Range:
    5 - 18
    ISSN:
    2249-8818,0976-0911
    Status:
    Published
    Last Updated:
    2 years ago
    License:
    All Rights Reserved

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