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  • Exploring Channels of Cultural Communication between Pakistan and China

    Author(s):
    BAI GUI MUHAMMAD ARIF
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2016
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Information Ecosystems
    Subject(s):
    Communication, Journalism, Mass media and war, Mass media, Language and languages, Digital media, Chinese language
    Item Type:
    Article
    Tag(s):
    Language and communication, cultural diplomacy, Confucius institutes, China Pakistan relations, Media and conflict, Language, New media
    Permanent URL:
    http://dx.doi.org/10.17613/5q9c-vj72
    Abstract:
    This article traces the new channels of communication being used as intercultural communication tool to enhance the existing bond of friendship between China and Pakistan, the oldest strategic allies in the region. The study explores government initiatives, academic programs and projects aimed at promoting Chinese language and culture in Pakistan to boost cross-cultural communication. The horizon of China’s cultural communication in Pakistan is being expanded by teaching Chinese language like utilizing new media tools such as video conferencing and radio broadcasts technology. The paper covers the various aspects of the roles different organization are playing to empower cultural communication channels such as Confucius Institute, China Radio International, Pakistan China Institute, National University of Modern Languages and Chinese Diplomatic Mission in Pakistan. This paper is highly significant as it helps to know the strategic measures that China is taking to strengthen the bilateral ties with Pakistan, especially people to people contacts, through intercultural communication tools.
    Metadata:
    xml
    Published as:
    Journal article     Show details
    Pub. DOI:
    10.15655/mw/2016/v7i2/98724
    Publisher:
    Media Watch
    Pub. Date:
    2016-5-5
    Journal:
    Media Watch
    Volume:
    7
    Issue:
    2
    Page Range:
    185 - 199
    ISSN:
    2249-8818,0976-0911
    Status:
    Published
    Last Updated:
    2 years ago
    License:
    All Rights Reserved

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    Item Name: pdf exploring-channels-of-cultural.pdf
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    Activity: Downloads: 273

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