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  • Weepies Going Dirty and Machos Doing Masti: Unveiling the Female Chauvinist Pigs in Indian Cinema

    Author(s):
    SIMRANPREET KAUR VANDANA SHARMA
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2016
    Group(s):
    Communication Studies, Cultural Studies, Film-Philosophy, Film Studies, Television Studies
    Subject(s):
    Motion pictures, Indic, Motion pictures, Broadcast journalism, Sex, Communication, Consumption (Economics)
    Item Type:
    Article
    Tag(s):
    Raunch culture, post-feminism, chauvinistic, Indian cinema, Film, Sexuality, Consumption
    Permanent URL:
    http://dx.doi.org/10.17613/96s7-f566
    Abstract:
    This paper aims to examine Raunch culture, a strand of post-feminism in the recent Bollywood movies, The Dirty Picture and Grand Masti. Both these movies critique the perception that the investment in raunch feminine sexuality empowers female characters, but if observed profoundly, they celebrate the commodification of women’s body. Frequently revolving around sex and consumption, it celebrates female agency through its discernment that women in such movies are provided the capacity to “have it all” (Genz, 98). Drawing upon Levy’s notion of “Female Chauvinistic Pigs” and McRobbie’s notion of “double entanglement”, the focus is that this apparent empowerment is hollow for celluloid females; their actions incite cultural anxieties about the ways women are to be represented and simply reinforce the patriarchal norms that envisage women as objects.
    Metadata:
    xml
    Published as:
    Journal article     Show details
    Pub. DOI:
    10.15655/mw/2016/v7i3/48551
    Publisher:
    Media Watch
    Pub. Date:
    2016-9-10
    Journal:
    Media Watch
    Volume:
    7
    Issue:
    3
    Page Range:
    370 - 380
    ISSN:
    2249-8818,0976-0911
    Status:
    Published
    Last Updated:
    2 years ago
    License:
    All Rights Reserved

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