• Bridge between Public Relations Education and Culture: The Perspectives of Bahraini Female PR Training Practitioners

    Author(s):
    LAYLA ALSAQER
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2018
    Group(s):
    Communication Studies, Cultural Studies, Electronic Literature, Feminist Humanities, Information Ecosystems
    Subject(s):
    Public relations, Education, Culture, Reportage literature, Power (Social sciences)
    Item Type:
    Article
    Tag(s):
    Ancient media culture, Cultural sociology, Literary journalism, Gender, Power
    Permanent URL:
    http://dx.doi.org/10.17613/8a8t-z485
    Abstract:
    This paper uses a cultural approach to provide rich original qualitative data on the perspectives of female PR training students who newly finished their university degree in public relations in Bahrain. The research analyzes the relationships and stereotypes of these women through bridging PR education to the professional practice of public relations in the cultural context of Bahrain. The researcher adopts a cultural approach to analyze the data using cultural dimensions such as Hofstede (1994) and Hall (1976) in addition to theoretical concepts based on the literature on gender and power. The contribution of this research is that it is the first paper that offers primary data on female public relations education in Bahrain and its impact on the perceptions of female PR practitioners in term of leadership roles, image and power relationships from a cultural angle.
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    2 years ago
    License:
    All Rights Reserved

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