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  • The New Media and the Promotion of Ecological Entrepreneurship

    Author(s):
    Rajendra Kumar Dash Amarendra Kumar Dash
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2019
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Film Studies, Information Ecosystems
    Subject(s):
    Digital media, New media art, Electronic information resource literacy, Broadcast journalism, Communication, Sustainability
    Item Type:
    Article
    Tag(s):
    ecological entrepreneurship, entrepreneurial discourse, electronic media, communication strategy, New media, New media arts, Electronic literacy
    Permanent URL:
    http://dx.doi.org/10.17613/82vb-qf55
    Abstract:
    In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN’s new media engagement, (ii) The YouTube as a source of EE knowledge and action, and (iii) YourStory as a site for promoting green start-ups. The objective is to demonstrate how the new media has come a long way to forward the transformative discourse of EE that can stimulate the appropriate behavior leading to the green social economy.
    Metadata:
    xml
    Published as:
    Journal article     Show details
    Pub. DOI:
    10.15655/mw/2019/v10i2/49634
    Publisher:
    Media Watch
    Pub. Date:
    2019-5-22
    Journal:
    Media Watch
    Volume:
    10
    Issue:
    2
    Page Range:
    419 - 431
    ISSN:
    2249-8818,0976-0911
    Status:
    Published
    Last Updated:
    2 years ago
    License:
    All Rights Reserved

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    Item Name: pdf the-new-media.pdf
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    Activity: Downloads: 115

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