-
The New Media and the Promotion of Ecological Entrepreneurship
- Author(s):
- Rajendra Kumar Dash Amarendra Kumar Dash
- Editor(s):
- Jyotirmaya Patnaik (see profile)
- Date:
- 2019
- Group(s):
- Communication Studies, Cultural Studies, Digital Humanists, Film Studies, Information Ecosystems
- Subject(s):
- Digital media, New media art, Electronic information resource literacy, Broadcast journalism, Communication, Sustainability
- Item Type:
- Article
- Tag(s):
- ecological entrepreneurship, entrepreneurial discourse, electronic media, communication strategy, New media, New media arts, Electronic literacy
- Permanent URL:
- http://dx.doi.org/10.17613/82vb-qf55
- Abstract:
- In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN’s new media engagement, (ii) The YouTube as a source of EE knowledge and action, and (iii) YourStory as a site for promoting green start-ups. The objective is to demonstrate how the new media has come a long way to forward the transformative discourse of EE that can stimulate the appropriate behavior leading to the green social economy.
- Metadata:
- xml
- Published as:
- Journal article
- Status:
- Published
- Last Updated:
- 2 years ago
- License:
- All Rights Reserved
the-new-media.pdf