• We are in the world but not of the world: An investigation into the popularity of Christian films among ‘born-again’ Christians in Nigeria

    Author(s):
    Eze Ogemdi Uchenna Mgboji Olanrewaju Abosede
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2020
    Group(s):
    Communication Studies, Digital Humanists, Feminist Humanities, Film Studies, Television Studies
    Subject(s):
    Journalism, Communication, Nigeria, Digital media, Christians
    Item Type:
    Article
    Tag(s):
    Born again, vedios, Communications, New media, Media arts, Christian, Reception
    Permanent URL:
    http://dx.doi.org/10.17613/1zj5-xd86
    Abstract:
    This paper investigates the popularity of Christian videos among born-again Christians in Enugu, Nigeria. This study is anchored on the theoretical foundations of reception analysis. Following a qualitative research design, the research adopted a threestage research method, namely, qualitative content analysis, focus group interviews, and indepth individual interviews. The study found that because Christian videos are primarily embedded in the scriptures aimed at addressing various aspects of their lived experiences, their viewers see their portrayals as a true definition of reality. For this reason, the study established that Christian video consumers watch these videos in the hope of being strengthened, encouraged, challenged, and guided in their faith. From the study, Christian videos perform a political work in that it serves as an alternative domain of resistance against the hegemonic discourses advanced in secular Nollywood videos.
    Metadata:
    xml
    Published as:
    Journal article     Show details
    Pub. DOI:
    10.15655/mw/2020/10092020
    Publisher:
    Media Watch
    Pub. Date:
    2020-9-14
    Journal:
    Media Watch
    Volume:
    11
    Issue:
    3
    Page Range:
    550 - 564
    ISSN:
    2249-8818,0976-0911
    Status:
    Published
    Last Updated:
    2 years ago
    License:
    All Rights Reserved

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