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The works brass band - a historical directory of the industrial and corporate patronage and sponsorship of brass bands
- Author(s):
- Gavin Holman (see profile)
- Date:
- 2020
- Group(s):
- Ethnomusicology, North American British Music Studies Association, Wind Band History
- Subject(s):
- Brass instruments, Social history
- Item Type:
- Book
- Tag(s):
- Industrial history, corporate patronage, sponsorship, Brass bands, Brass Instruments
- Permanent URL:
- http://dx.doi.org/10.17613/cwwy-bb79
- Abstract:
- From the earliest days of brass bands in the British Isles, they have been supported at various times and to differing extents by businesses and their owners. In some cases this support has been purely philanthropic, but there was usually a quid pro quo involved where the sponsor received benefits – e.g. advertising, income from band engagements, entertainment for business events, a “worthwhile” pastime for their employees, corporate public relations and brand awareness - who would have heard of John Foster's Mills outside of the Bradford area if it wasn't for the Black Dyke Band?
- Metadata:
- xml
- Published as:
- Book
- Status:
- Published
- Last Updated:
- 4 years ago
- License:
- All Rights Reserved
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