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"Nigerian Public Relations Practitioners’ Use of Social Media: Validation of an Online Interactivity Model Applying Structural Equation Modeling"
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2020
Group(s):
Communication Studies
,
Digital Humanists
,
Electronic Literature
,
Information Ecosystems
Subject(s):
Nigeria
,
Nigerian Civil War (Nigeria
,
Digital media
,
Social media
Item Type:
Article
Tag(s):
PR practitioners
,
perceived interactivity
,
active control
,
two-way communication
,
Nigerian civil war
,
New media
Search term matches:
Tag
...
two-way
communication
...
Full Text
... with the opportunities of engaging in effective
two-way
communication
with their publics because of its interaction ...
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