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• "Nigerian Public Relations Practitioners’ Use of Social Media: Validation of an Online Interactivity Model Applying Structural Equation Modeling"

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2020

  Group(s):

  Communication Studies, Digital Humanists, Electronic Literature, Information Ecosystems

  Subject(s):

  Nigeria, Nigerian Civil War (Nigeria , Digital media, Social media

  Item Type:

  Article

  Tag(s):

  PR practitioners, perceived interactivity, active control, two-way communication, Nigerian civil war, New media

  Search term matches:

  Tag

  ... two-way communication ...

  Full Text

  ... with the opportunities of engaging in effective two-way communication with their publics because of its interaction ...

  
  

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