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  • Effect of Audience Personality Traits on Reality Show Watching Motives

    Author(s):
    VARSHA JAIN SUBHADIP ROY
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2015
    Group(s):
    Communication Studies, Feminist Humanities, Film-Philosophy, Film Studies, Television Studies
    Subject(s):
    Television--Study and teaching, Audiences, Research, Broadcast journalism, Journalism, Communication
    Item Type:
    Article
    Tag(s):
    Reality show, reality show watching motive, viewer personality, mixed methods, structural equation modeling, Television studies, Audience analysis
    Search term matches:
    Tag
    ... structural equation modeling ...
    Full Text
    ... . Structural equation modelling was applied to generate findings in the quantitative phase. Five RSWM ...

  • News Consumption through SNS Platforms: Extended Motivational Model

    Author(s):
    ISMAIL SHEIKH YUSUF AHMED, SYED ARABI IDID ZETI AZREEN AHMAD
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2018
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Feminist Humanities, Television Studies
    Subject(s):
    Digital communications, Social networks, Journalism, Mass media, Digital media
    Item Type:
    Article
    Tag(s):
    : News consumption, social networking sites, motivational model, structural equation modelling, Digital communication, New media
    Search term matches:
    Tag
    ... structural equation modelling ...
    Full Text
    ... country. The data are then analysed using a structural equation modelling technique with SmartPLS software ...

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