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Tools & Techniques used in the Language of Advertisements: A Linguistic Analysis of Indian TV Commercial Ads
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2020
Group(s):
Communication Studies
,
Cultural Studies
,
Digital Humanists
,
Feminist Humanities
,
Film Studies
Subject(s):
Communication
,
Journalism
,
Language and languages
,
Advertising
,
Linguistics
,
Creative ability
Item Type:
Article
Tag(s):
language use
,
linguistic analysis
,
media
,
Communications
,
Language
,
Creativity
Search term matches:
Tag
...
language
use
...
Full Text
... . The study becomes significant as the
language
used
in the advertisements is purposely and deliberately ...
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