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  • Tools & Techniques used in the Language of Advertisements: A Linguistic Analysis of Indian TV Commercial Ads

    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2020
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Feminist Humanities, Film Studies
    Subject(s):
    Communication, Journalism, Language and languages, Advertising, Linguistics, Creative ability
    Item Type:
    Article
    Tag(s):
    language use, linguistic analysis, media, Communications, Language, Creativity
    Search term matches:
    Tag
    ... language use ...
    Full Text
    ... . The study becomes significant as the language used in the advertisements is purposely and deliberately ...

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