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Generation Y as Digital Consumer:A Conceptual Framework for Mobile Marketing in India
Author(s):
VARSHA JAIN SAUMYA PANT
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2016
Group(s):
Communication Studies
,
Digital Humanists
,
Electronic Literature
,
Feminist Humanities
,
Information Ecosystems
Subject(s):
Digital communications
,
Digital media
,
India
,
History, Modern
,
Explorers
,
Diaries
,
Generations
,
Sociology
Item Type:
Article
Tag(s):
Generation Y
,
mobile marketing
,
Digital communication
,
Modern India
,
Explorers’ journals
,
Sociology of generations
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Generation
Y
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y
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Generation
Y
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