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Customer Segmentation of Cross-border E-commerce based on FRMD Using Unsupervised Machine Learning
Author(s):
Udara Rangana Jayathilaka
(see profile)
Date:
2021
Subject(s):
International business enterprises
Item Type:
Abstract
Tag(s):
Cross-border
,
Customer segmentation
,
E-commerce
,
machine learning
,
RFM
,
RFMD
Search term matches:
Title
... Customer Segmentation of Cross-border
E-commerce
based on FRMD Using Unsupervised Machine Learning ...
Tag
...
e-commerce
...
Full Text
... of Cross-border
E-commerce
based on FRMD Using Unsupervised Machine Learning Udara Rangana Jayathilaka ...
Brand Marketing Trends in Russian Social Media
Author(s):
VERONIKA YU. CHERNOVA , OKSANA V. TRETYAKOVA ANDREY I. VLASOV
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2018
Group(s):
Communication Studies
,
Cultural Studies
,
Digital Humanists
,
Electronic Literature
,
Information Ecosystems
Subject(s):
Russia
,
Area studies
,
Social media
,
Digital communications
,
Digital media
,
Advertising
Item Type:
Article
Tag(s):
brand marketing
,
engagement index
,
Ecommerce
,
Russian studies
,
Digital communication
,
New media
Search term matches:
Tag
...
ecommerce
...
Full Text
... sectors Popular brands VKontakte Beauty and health services AliExpress.com, Sberbank MTS,
E-commerce
...
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