CORE Search Results Start Search Over

• How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

  Author(s):

  Mansur Khamitov (see profile) , Matthew Thomson, Xin (Shane) Wang

  Date:

  2019

  Group(s):

  Business Management

  Subject(s):

  Consumption (Economics), Metadata, Commercial statistics, Product design

  Item Type:

  Article

  Tag(s):

  consumer-brand relationship, customer brand loyalty, brand relationship elasticity, meta-analysis, empirical generalizations, Consumption, Close relationships, Business data

  Search term matches:

  Title

  ... How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta ...

  Tag

  ... consumer-brand relationship ...

  Full Text

  ... 1 How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations ...

  
  

• Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating

  Author(s):

  Miranda Goode, Mansur Khamitov (see profile) , Matthew Thomson

  Date:

  2015

  Subject(s):

  Consumer behavior--Social aspects, Consumption (Economics), Advertising, Product design

  Item Type:

  Book chapter

  Tag(s):

  consumer-brand relationships, branding, interpersonal relationships, relationship marketing, brand cheating, Consumer culture, Consumption

  Search term matches:

  Tag

  ... consumer-brand relationships ...

  Full Text

  ... ’. Consistent with a relationship metaphorical view of consumer-brand relationships, this activity might ...

  
  

Viewing item 1 to 2 (of 2 items)