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• Social media sites and teenage purchase intention in online shopping: an experimental study

  Author(s):

  Juan Manuel Rojas Salazar (see profile)

  Date:

  2017

  Subject(s):

  Social media

  Item Type:

  Article

  Tag(s):

  ANOVA, Buying intention, E-Advertising, Teenagers

  Search term matches:

  Tag

  ... buying intention ...

  Full Text

  ... and independent variable. E- Advertising has a considerable impact on teenagers' online buying intentions ...

  
  

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