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HASTAC Deposits
“I’m not a businessman, I’m a business, man”
Author(s):
Ilana Gershon
(see profile)
Date:
2017
Group(s):
Anthropology
Item Type:
Article
Tag(s):
Branding
,
neoliberal self
,
hiring
,
employment
,
career advice
Search term matches:
Tag
...
branding
...
Full Text
... .3.017 SPECIAL SECTION ?I?m not a businessman, I?m a business, man? Typing the neoliberal self into a
branded
...
ДОСЛІДЖЕННЯ МАРКЕТИНГОВОЇ КОМУНІКАЦІЇ СПОРТИВНИХ БРЕНДІВ
Author(s):
Maksym Gorikhovskyi
(see profile)
,
Alina Horihovska
,
Valerik Oganesyan
Date:
2021
Item Type:
Article
Tag(s):
Adidas
,
advertising companies
,
corporate policy
,
marketing communications
,
Nike
,
sports brand
,
world leaders
,
рекламні кампанії
,
світові лідери
,
спортивний бренд
Search term matches:
Tag
... sports
brand
...
Brandlife
Author(s):
Andrej Drapal
(see profile)
Date:
2016
Subject(s):
Marketing
,
Branding (Marketing)
,
Memetics
Item Type:
Book
Tag(s):
branding
,
marketing
,
Communication
,
memes
,
memetics
,
evolutionary theory
Search term matches:
Subject
...
Branding
(Marketing) ...
Tag
...
branding
...
Full Text
... 1 brandlife
Brand
?s mystery unveiled Standard
Branding
Model? explained in detail by
brand
...
Predicting Brand Switching from Local to Global Brands: The Role of Glocalization
Author(s):
Udara Rangana Jayathilaka
(see profile)
Date:
2020
Subject(s):
International business enterprises
Item Type:
Abstract
Tag(s):
Brand switch
,
Glocalization
,
KNN
,
Logistic Regression
,
machine learning
Search term matches:
Title
... Predicting
Brand
Switching from Local to Global
Brands
: The Role of Glocalization ...
Tag
...
brand
switch ...
Full Text
... Predicting
Brand
Switching from Local to Global
Brands
: The Role of Glocalization Udara Rangana ...
The Impact of Presence in Global Online Marketplace on Global Brand Awareness
Author(s):
Valeria Garcia
(see profile)
Date:
2021
Item Type:
Article
Tag(s):
Global Brand awareness
,
Global Online Marketplace
,
Small and Medium Enterprises (SMEs)
Search term matches:
Title
... The Impact of Presence in Global Online Marketplace on Global
Brand
Awareness ...
Tag
... global
brand
awareness ...
Full Text
... 2021, Vol. 1, No. 1 The Impact of Presence in Global Online Marketplace on Global
Brand
...
Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony
Author(s):
JYOTI RAGHAVAN
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2014
Group(s):
Communication Studies
,
Cultural Studies
,
Digital Humanists
,
Electronic Literature
,
Television Studies
Subject(s):
Advertising
,
Communication
,
Journalism
,
Mass media
Item Type:
Article
Tag(s):
Public service advertisements
,
corporate social responsibility
,
positioning
,
branding
,
Public culture
Search term matches:
Title
...
Branding
Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony ...
Tag
...
branding
...
Full Text
... 82
Branding
Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony JYOTI ...
An analysis of VICE Media’s Expedient Commodification of Modern Hipster Culture as a Motif of Contemporary Capitalism
Author(s):
NICHOLAS RYAN WARD
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2016
Group(s):
Communication Studies
,
Cultural Studies
,
Digital Humanists
,
Electronic Literature
,
Information Ecosystems
Subject(s):
Mass media and war
,
Journalism
,
Communication
,
Communication--Study and teaching
,
Mass media
,
Culture
,
Identity (Psychology)
Item Type:
Article
Tag(s):
media
,
VICE Media
,
hipster
,
hipsterism
,
millennial
,
consumerism
,
media conglomeration
,
branding
,
Media and conflict
,
Communication studies
,
Identity
Search term matches:
Tag
...
branding
...
Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements
Author(s):
N. THAMARAISELVAN, B. SENTHIL ARASU, GLADYS STEPHEN J. DANIEL INBARAJ
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2018
Group(s):
Communication Studies
,
Cultural Studies
,
Electronic Literature
,
Feminist Humanities
,
Information Ecosystems
Subject(s):
Journalism
,
Communication
,
Mass media
,
Motion pictures, Indic
,
Motion pictures and history
Item Type:
Article
Tag(s):
Brand placement
,
intrinsic cue
,
extrinsic cue
,
Bollywood movies
,
film production houses
,
content analysis
,
Indian cinema
,
Film and history
Search term matches:
Title
... Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on
Brand
Placements ...
Tag
...
brand
placement ...
Full Text
... /49149 Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on
Brand
Placements N ...
Brand Marketing Trends in Russian Social Media
Author(s):
VERONIKA YU. CHERNOVA , OKSANA V. TRETYAKOVA ANDREY I. VLASOV
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2018
Group(s):
Communication Studies
,
Cultural Studies
,
Digital Humanists
,
Electronic Literature
,
Information Ecosystems
Subject(s):
Russia
,
Area studies
,
Social media
,
Digital communications
,
Digital media
,
Advertising
Item Type:
Article
Tag(s):
brand marketing
,
engagement index
,
Ecommerce
,
Russian studies
,
Digital communication
,
New media
Search term matches:
Title
...
Brand
Marketing Trends in Russian Social Media ...
Tag
...
brand
marketing ...
Full Text
... 3/49478
Brand
Marketing Trends in Russian Social Media VERONIKA YU. CHERNOVA1, OKSANA V ...
Branding Corporate Social Responsibility: A Case Study on Public-listed Telecommunication Companies in Malaysia
Author(s):
JAMILAH AHMAD Jamilah Ahmad
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2019
Group(s):
Communication Studies
,
Cultural Studies
,
Digital Humanists
,
Electronic Literature
,
Information Ecosystems
Subject(s):
Social media
,
Digital media
,
Public relations
,
Journalism
Item Type:
Article
Tag(s):
Corporate social responsibility
,
corporate brand
,
Axiata group
,
Maxis Berhad
,
Public culture
Search term matches:
Title
...
Branding
Corporate Social Responsibility: A Case Study on Public-listed Telecommunication Companies ...
Tag
... corporate
brand
...
Increasing the Impact of Your Research: A Practical Guide to Sharing Your Findings and Widening Your Reach
Author(s):
Jenny Grant Rankin
(see profile)
Date:
2020
Group(s):
Digital Humanists
,
Education and Pedagogy
,
Education Sciences
,
Public Humanities
Subject(s):
Science
,
Education
,
Communication
,
Digital communications
,
Research
,
Social media
,
Public speaking
Item Type:
Book
Tag(s):
knowledge dissemination
,
data dissemination
,
branding
,
Digital communication
Search term matches:
Tag
...
branding
...
Full Text
... media (maximizing exposure and
branding
, leveraging time-saving tools) • media (landing interviews ...
TRANSPARENCY AS A REPUTATIONAL VARIABLE OF THE CRISIS COMMUNICATION IN THE MEDIA CONTEXT OF WANNACRY CYBERATTACK
Editor(s):
Alicia López Mendoza
(see profile)
Date:
2019
Item Type:
Article
Tag(s):
WannaCry – media analysis – crisis communication – reputation – corporate brand
Search term matches:
Tag
... wannacry – media analysis – crisis communication – reputation – corporate
brand
...
Full Text
... of the corporate
brands
in the Telecommunications sector, the immediate reaction, the informative transparency ...
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
Author(s):
Mansur Khamitov
(see profile)
,
Matthew Thomson
,
Xin (Shane) Wang
Date:
2019
Group(s):
Business Management
Subject(s):
Consumption (Economics)
,
Metadata
,
Commercial statistics
,
Product design
Item Type:
Article
Tag(s):
consumer-brand relationship
,
customer brand loyalty
,
brand relationship elasticity
,
meta-analysis
,
empirical generalizations
,
Consumption
,
Close relationships
,
Business data
Search term matches:
Title
... How Well Do Consumer-
Brand
Relationships Drive Customer
Brand
Loyalty? Generalizations from a Meta ...
Tag
... consumer-
brand
relationship ...
Full Text
... 1 How Well Do Consumer-
Brand
Relationships Drive Customer
Brand
Loyalty? Generalizations ...
A Business of One or Nurturing the Craft: Who are You?
Author(s):
Mark Deuze
,
Ilana Gershon
(see profile)
Date:
2019
Group(s):
Anthropology
,
Labor Studies
Subject(s):
Mass media--Study and teaching
,
Journalism
,
Neoliberalism
Item Type:
Book chapter
Tag(s):
journalists
,
branding
,
personal branding
,
hayek
,
Media studies
Search term matches:
Tag
...
branding
...
Full Text
... of one’: always managing, promoting, and performing yourself as a
brand
. This is a truism throughout ...
Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating
Author(s):
Miranda Goode
,
Mansur Khamitov
(see profile)
,
Matthew Thomson
Date:
2015
Subject(s):
Consumer behavior--Social aspects
,
Consumption (Economics)
,
Advertising
,
Product design
Item Type:
Book chapter
Tag(s):
consumer-brand relationships
,
branding
,
interpersonal relationships
,
relationship marketing
,
brand cheating
,
Consumer culture
,
Consumption
Search term matches:
Title
... Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against
Brand
Cheating ...
Tag
... consumer-
brand
relationships ...
Full Text
... Treachery: When Interpersonal Connections Guard Against
Brand
Cheating MIRANDA ...
Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically
Author(s):
Scott Connors
,
Mansur Khamitov
(see profile)
,
Jeff D. Rotman
Date:
2018
Subject(s):
Consumer behavior--Social aspects
,
Consumption (Economics)
,
Punishment
,
Ethics
,
Advertising--Moral and ethical aspects
Item Type:
Article
Tag(s):
harmfulness
,
unethical behavior
,
consumer cheating
,
brand punishment
,
Consumer culture
,
Consumption
,
Advertising ethics
Search term matches:
Title
... Lie, Cheat, and Steal: How Harmful
Brands
Motivate Consumers to Act Unethically ...
Tag
...
brand
punishment ...
Full Text
... 1 Lie, Cheat, and Steal: How Harmful
Brands
Motivate Consumers to Act Unethically Jeff ...
Bossa Nova and Twenty-First Century Commerce: Branded Ubiquitous Music and the Global Bourgeoisie
Author(s):
K.E. Goldschmitt
(see profile)
Date:
2017
Subject(s):
Ethnomusicology
,
Musicology
,
Popular music
Item Type:
Book chapter
Tag(s):
Brand
,
Brazil
,
marketing
,
music industry
,
Popular Music Studies
Search term matches:
Title
... Bossa Nova and Twenty-First Century Commerce:
Branded
Ubiquitous Music and the Global Bourgeoisie ...
Tag
...
brand
...
Full Text
... Bossa nova and Twenty-First Century Commerce:
Branded
Ubiquitous Music and the Global Bourgeoisie ...
Selling Your Self in the United States
Author(s):
Ilana Gershon
(see profile)
Date:
2015
Group(s):
Anthropology
,
Labor Studies
Subject(s):
Casual labor
,
Digital media
Item Type:
Article
Tag(s):
personal branding
,
corporate personhood
,
employment
,
hiring
,
Contingent labor
Search term matches:
Tag
... personal
branding
...
Full Text
... should also take oneself to be an entity that requires a
brand
. Some ethnographic questions arise when job ...
Rationalized Passions: Sherlock and Nation-branded Boy Booms in Japan
Author(s):
Lori Morimoto
(see profile)
Date:
2017
Subject(s):
Fans (Persons)
,
Television
Item Type:
Conference paper
Tag(s):
Japanese fans
,
Sherlock
,
Benedict Cumberbatch
,
Nation-branding
,
Fan studies
Search term matches:
Title
... Rationalized Passions: Sherlock and Nation-
branded
Boy Booms in Japan ...
Tag
... nation-
branding
...
Full Text
... 1 Rationalized Passions: Sherlock and Nation-‐
branded
Boy Booms in ...
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