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  • ДОСЛІДЖЕННЯ МАРКЕТИНГОВОЇ КОМУНІКАЦІЇ СПОРТИВНИХ БРЕНДІВ

    Author(s):
    Maksym Gorikhovskyi (see profile) , Alina Horihovska, Valerik Oganesyan
    Date:
    2021
    Item Type:
    Article
    Tag(s):
    Adidas, advertising companies, corporate policy, marketing communications, Nike, sports brand, world leaders, рекламні кампанії, світові лідери, спортивний бренд
    Search term matches:
    Tag
    ... sports brand ...

  • Brandlife

    Author(s):
    Andrej Drapal (see profile)
    Date:
    2016
    Subject(s):
    Marketing, Branding (Marketing), Memetics
    Item Type:
    Book
    Tag(s):
    branding, marketing, Communication, memes, memetics, evolutionary theory
    Search term matches:
    Subject
    ... Branding (Marketing) ...
    Tag
    ... branding ...
    Full Text
    ... 1 brandlife Brand?s mystery unveiled Standard Branding Model? explained in detail by brand ...

  • Predicting Brand Switching from Local to Global Brands: The Role of Glocalization

    Author(s):
    Udara Rangana Jayathilaka (see profile)
    Date:
    2020
    Subject(s):
    International business enterprises
    Item Type:
    Abstract
    Tag(s):
    Brand switch, Glocalization, KNN, Logistic Regression, machine learning
    Search term matches:
    Title
    ... Predicting Brand Switching from Local to Global Brands: The Role of Glocalization ...
    Tag
    ... brand switch ...
    Full Text
    ... Predicting Brand Switching from Local to Global Brands: The Role of Glocalization Udara Rangana ...

  • The Impact of Presence in Global Online Marketplace on Global Brand Awareness

    Author(s):
    Valeria Garcia (see profile)
    Date:
    2021
    Item Type:
    Article
    Tag(s):
    Global Brand awareness, Global Online Marketplace, Small and Medium Enterprises (SMEs)
    Search term matches:
    Title
    ... The Impact of Presence in Global Online Marketplace on Global Brand Awareness ...
    Tag
    ... global brand awareness ...
    Full Text
    ... 2021, Vol. 1, No. 1 The Impact of Presence in Global Online Marketplace on Global Brand ...

  • Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony

    Author(s):
    JYOTI RAGHAVAN
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2014
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Television Studies
    Subject(s):
    Advertising, Communication, Journalism, Mass media
    Item Type:
    Article
    Tag(s):
    Public service advertisements, corporate social responsibility, positioning, branding, Public culture
    Search term matches:
    Title
    ... Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony ...
    Tag
    ... branding ...
    Full Text
    ... 82 Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony JYOTI ...

  • An analysis of VICE Media’s Expedient Commodification of Modern Hipster Culture as a Motif of Contemporary Capitalism

    Author(s):
    NICHOLAS RYAN WARD
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2016
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Information Ecosystems
    Subject(s):
    Mass media and war, Journalism, Communication, Communication--Study and teaching, Mass media, Culture, Identity (Psychology)
    Item Type:
    Article
    Tag(s):
    media, VICE Media, hipster, hipsterism, millennial, consumerism, media conglomeration, branding, Media and conflict, Communication studies, Identity
    Search term matches:
    Tag
    ... branding ...

  • Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements

    Author(s):
    N. THAMARAISELVAN, B. SENTHIL ARASU, GLADYS STEPHEN J. DANIEL INBARAJ
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2018
    Group(s):
    Communication Studies, Cultural Studies, Electronic Literature, Feminist Humanities, Information Ecosystems
    Subject(s):
    Journalism, Communication, Mass media, Motion pictures, Indic, Motion pictures and history
    Item Type:
    Article
    Tag(s):
    Brand placement, intrinsic cue, extrinsic cue, Bollywood movies, film production houses, content analysis, Indian cinema, Film and history
    Search term matches:
    Title
    ... Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements ...
    Tag
    ... brand placement ...
    Full Text
    ... /49149 Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements N ...

  • Brand Marketing Trends in Russian Social Media

    Author(s):
    VERONIKA YU. CHERNOVA , OKSANA V. TRETYAKOVA ANDREY I. VLASOV
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2018
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Information Ecosystems
    Subject(s):
    Russia, Area studies, Social media, Digital communications, Digital media, Advertising
    Item Type:
    Article
    Tag(s):
    brand marketing, engagement index, Ecommerce, Russian studies, Digital communication, New media
    Search term matches:
    Title
    ... Brand Marketing Trends in Russian Social Media ...
    Tag
    ... brand marketing ...
    Full Text
    ... 3/49478 Brand Marketing Trends in Russian Social Media VERONIKA YU. CHERNOVA1, OKSANA V ...

  • Branding Corporate Social Responsibility: A Case Study on Public-listed Telecommunication Companies in Malaysia

    Author(s):
    JAMILAH AHMAD Jamilah Ahmad
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2019
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Information Ecosystems
    Subject(s):
    Social media, Digital media, Public relations, Journalism
    Item Type:
    Article
    Tag(s):
    Corporate social responsibility, corporate brand, Axiata group, Maxis Berhad, Public culture
    Search term matches:
    Title
    ... Branding Corporate Social Responsibility: A Case Study on Public-listed Telecommunication Companies ...
    Tag
    ... corporate brand ...

  • Increasing the Impact of Your Research: A Practical Guide to Sharing Your Findings and Widening Your Reach

    Author(s):
    Jenny Grant Rankin (see profile)
    Date:
    2020
    Group(s):
    Digital Humanists, Education and Pedagogy, Education Sciences, Public Humanities
    Subject(s):
    Science, Education, Communication, Digital communications, Research, Social media, Public speaking
    Item Type:
    Book
    Tag(s):
    knowledge dissemination, data dissemination, branding, Digital communication
    Search term matches:
    Tag
    ... branding ...
    Full Text
    ... media (maximizing exposure and branding, leveraging time-saving tools) • media (landing interviews ...

  • TRANSPARENCY AS A REPUTATIONAL VARIABLE OF THE CRISIS COMMUNICATION IN THE MEDIA CONTEXT OF WANNACRY CYBERATTACK

    Editor(s):
    Alicia López Mendoza (see profile)
    Date:
    2019
    Item Type:
    Article
    Tag(s):
    WannaCry – media analysis – crisis communication – reputation – corporate brand
    Search term matches:
    Tag
    ... wannacry – media analysis – crisis communication – reputation – corporate brand ...
    Full Text
    ... of the corporate brands in the Telecommunications sector, the immediate reaction, the informative transparency ...

  • How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

    Author(s):
    Mansur Khamitov (see profile) , Matthew Thomson, Xin (Shane) Wang
    Date:
    2019
    Group(s):
    Business Management
    Subject(s):
    Consumption (Economics), Metadata, Commercial statistics, Product design
    Item Type:
    Article
    Tag(s):
    consumer-brand relationship, customer brand loyalty, brand relationship elasticity, meta-analysis, empirical generalizations, Consumption, Close relationships, Business data
    Search term matches:
    Title
    ... How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta ...
    Tag
    ... consumer-brand relationship ...
    Full Text
    ... 1 How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations ...

  • A Business of One or Nurturing the Craft: Who are You?

    Author(s):
    Mark Deuze, Ilana Gershon (see profile)
    Date:
    2019
    Group(s):
    Anthropology, Labor Studies
    Subject(s):
    Mass media--Study and teaching, Journalism, Neoliberalism
    Item Type:
    Book chapter
    Tag(s):
    journalists, branding, personal branding, hayek, Media studies
    Search term matches:
    Tag
    ... branding ...
    Full Text
    ... of one’: always managing, promoting, and performing yourself as a brand. This is a truism throughout ...

  • Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating

    Author(s):
    Miranda Goode, Mansur Khamitov (see profile) , Matthew Thomson
    Date:
    2015
    Subject(s):
    Consumer behavior--Social aspects, Consumption (Economics), Advertising, Product design
    Item Type:
    Book chapter
    Tag(s):
    consumer-brand relationships, branding, interpersonal relationships, relationship marketing, brand cheating, Consumer culture, Consumption
    Search term matches:
    Title
    ... Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating ...
    Tag
    ... consumer-brand relationships ...
    Full Text
    ... Treachery: When Interpersonal Connections Guard Against Brand Cheating MIRANDA ...

  • Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically

    Author(s):
    Scott Connors, Mansur Khamitov (see profile) , Jeff D. Rotman
    Date:
    2018
    Subject(s):
    Consumer behavior--Social aspects, Consumption (Economics), Punishment, Ethics, Advertising--Moral and ethical aspects
    Item Type:
    Article
    Tag(s):
    harmfulness, unethical behavior, consumer cheating, brand punishment, Consumer culture, Consumption, Advertising ethics
    Search term matches:
    Title
    ... Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically ...
    Tag
    ... brand punishment ...
    Full Text
    ... 1 Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically Jeff ...

  • Bossa Nova and Twenty-First Century Commerce: Branded Ubiquitous Music and the Global Bourgeoisie

    Author(s):
    K.E. Goldschmitt (see profile)
    Date:
    2017
    Subject(s):
    Ethnomusicology, Musicology, Popular music
    Item Type:
    Book chapter
    Tag(s):
    Brand, Brazil, marketing, music industry, Popular Music Studies
    Search term matches:
    Title
    ... Bossa Nova and Twenty-First Century Commerce: Branded Ubiquitous Music and the Global Bourgeoisie ...
    Tag
    ... brand ...
    Full Text
    ... Bossa nova and Twenty-First Century Commerce: Branded Ubiquitous Music and the Global Bourgeoisie ...

  • Selling Your Self in the United States

    Author(s):
    Ilana Gershon (see profile)
    Date:
    2015
    Group(s):
    Anthropology, Labor Studies
    Subject(s):
    Casual labor, Digital media
    Item Type:
    Article
    Tag(s):
    personal branding, corporate personhood, employment, hiring, Contingent labor
    Search term matches:
    Tag
    ... personal branding ...
    Full Text
    ... should also take oneself to be an entity that requires a brand. Some ethnographic questions arise when job ...

  • Rationalized Passions: Sherlock and Nation-branded Boy Booms in Japan

    Author(s):
    Lori Morimoto (see profile)
    Date:
    2017
    Subject(s):
    Fans (Persons), Television
    Item Type:
    Conference paper
    Tag(s):
    Japanese fans, Sherlock, Benedict Cumberbatch, Nation-branding, Fan studies
    Search term matches:
    Title
    ... Rationalized Passions: Sherlock and Nation-branded Boy Booms in Japan ...
    Tag
    ... nation-branding ...
    Full Text
    ...   1   Rationalized  Passions:  Sherlock  and  Nation-­‐branded  Boy  Booms  in ...

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