Skip to content
About
HASTAC Scholars
Conferences
Staff
History of HASTAC
Leadership
Core Values
Go To…
Members
Groups
Sites
CORE Repository
Help & Support
Organizations
HC
ARLIS/NA
AUPresses
MLA
MSU
SAH
Search for:
Register
Log In
CORE
Search Results
Start Search Over
Order By:
Newest Deposits
Alphabetical
Search Field:
All Fields
Author/Contributor
Subject
Tag
Title
All Deposits
0
HASTAC Deposits
Predicting Brand Switching from Local to Global Brands: The Role of Glocalization
Author(s):
Udara Rangana Jayathilaka
(see profile)
Date:
2020
Subject(s):
International business enterprises
Item Type:
Abstract
Tag(s):
Brand switch
,
Glocalization
,
KNN
,
Logistic Regression
,
machine learning
Search term matches:
Title
... Predicting
Brand
Switching
from Local to Global Brands: The Role of Glocalization ...
Tag
...
brand
switch
...
Full Text
... Predicting
Brand
Switching
from Local to Global Brands: The Role of Glocalization Udara Rangana ...
Viewing item 1 to 1 (of 1 items)
@
Not recently active