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• Indian Consumers’ Beliefs, Attitudes, and Behavioural Responses towards Advertising on Social Networking Sites

  Author(s):

  ARUN KUMAR MRINALINI PANDEY

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2016

  Group(s):

  Communication Studies, Cultural Studies, Digital Humanists, Feminist Humanities, Information Ecosystems

  Subject(s):

  Social media, Advertising, Consumer behavior--Social aspects, Communication, Journalism

  Item Type:

  Article

  Tag(s):

  advertising beliefs, attitudes, Consumer culture

  Search term matches:

  Tag

  ... advertising beliefs ...

  Full Text

  ... a mediating role between social media advertising beliefs and behavioural responses of consumers. Keywords:   Social networking sites, advertising beliefs ...

  
  

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