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Indian Consumers’ Beliefs, Attitudes, and Behavioural Responses towards Advertising on Social Networking Sites
Author(s):
ARUN KUMAR MRINALINI PANDEY
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2016
Group(s):
Communication Studies
,
Cultural Studies
,
Digital Humanists
,
Feminist Humanities
,
Information Ecosystems
Subject(s):
Social media
,
Advertising
,
Consumer behavior--Social aspects
,
Communication
,
Journalism
Item Type:
Article
Tag(s):
advertising beliefs
,
attitudes
,
Consumer culture
Search term matches:
Tag
...
advertising
beliefs
...
Full Text
... a mediating role between social media
advertising
beliefs
and behavioural responses of consumers. Keywords: Social networking sites,
advertising beliefs
...
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