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HASTAC Deposits
ДОСЛІДЖЕННЯ МАРКЕТИНГОВОЇ КОМУНІКАЦІЇ СПОРТИВНИХ БРЕНДІВ
Author(s):
Maksym Gorikhovskyi
(see profile)
,
Alina Horihovska
,
Valerik Oganesyan
Date:
2021
Item Type:
Article
Tag(s):
Adidas
,
advertising companies
,
corporate policy
,
marketing communications
,
Nike
,
sports brand
,
world leaders
,
рекламні кампанії
,
світові лідери
,
спортивний бренд
Search term matches:
Tag
...
advertising
companies ...
Social media sites and teenage purchase intention in online shopping: an experimental study
Author(s):
Juan Manuel Rojas Salazar
(see profile)
Date:
2017
Subject(s):
Social media
Item Type:
Article
Tag(s):
ANOVA
,
Buying intention
,
E-Advertising
,
Teenagers
Search term matches:
Tag
... e-
advertising
...
Full Text
... teens to make online purchases. Word of Mouth and E-
Advertising
are two of the elements we found ...
Communication through Advocacy Advertising for Public Health Promotion
Author(s):
MAHENDRA KUMAR PADHY
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2014
Group(s):
Communication Studies
,
Cultural Studies
,
Digital Humanists
,
Feminist Humanities
,
Medical Humanities
Subject(s):
Medical policy
,
Medical ethics
,
Journalism
,
Communication
,
Digital communications
Item Type:
Article
Tag(s):
Advocacy advertising
,
advertising campaign
,
anti-smoking
,
fear appeal
,
Health policy
,
Digital communication
Search term matches:
Title
... Communication through Advocacy
Advertising
for Public Health Promotion ...
Tag
... advocacy
advertising
...
Full Text
... 92 Communication through Advocacy
Advertising
for Public Health Promotion MAHENDRA KUMAR PADHY ...
Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony
Author(s):
JYOTI RAGHAVAN
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2014
Group(s):
Communication Studies
,
Cultural Studies
,
Digital Humanists
,
Electronic Literature
,
Television Studies
Subject(s):
Advertising
,
Communication
,
Journalism
,
Mass media
Item Type:
Article
Tag(s):
Public service advertisements
,
corporate social responsibility
,
positioning
,
branding
,
Public culture
Search term matches:
Title
... Branding Unity: Impact of
Advertisements
on Patriotism, Unity and Communal Harmony ...
Subject
...
Advertising
...
Tag
... public service
advertisements
...
Full Text
... 82 Branding Unity: Impact of
Advertisements
on Patriotism, Unity and Communal Harmony JYOTI ...
Advertising and Ethnicities: A Comparative Study of Sri Lanka and Northeast India
Author(s):
DARSHANA LIYANAGE
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2014
Group(s):
Communication Studies
,
Cultural Studies
,
Electronic Literature
,
Film Studies
,
Television Studies
Subject(s):
Advertising
,
Advertising--Moral and ethical aspects
,
Communication
,
Journalism
,
India
Item Type:
Article
Tag(s):
Ethnic marketing
,
imagining
,
reproduction
,
text
,
Advertising ethics
,
Representation
Search term matches:
Title
...
Advertising
and Ethnicities: A Comparative Study of Sri Lanka and Northeast India ...
Subject
...
Advertising
...
Tag
...
advertising
ethics ...
Full Text
... 43 Media Watch 6 (1)
Advertising
and Ethnicities: A Comparative Study of Sri Lanka and Northeast ...
Rural Women Psychology and Emotional Contents in Indian Television Advertisements, India
Author(s):
SANJAY JERATH MRINALINI PANDEY
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2015
Group(s):
Communication Studies
,
Cultural Studies
,
Feminist Humanities
,
Film-Philosophy
,
Television Studies
Subject(s):
Television--Study and teaching
,
Advertising
,
Commercial art
,
Women--Social life and customs
,
Journalism
Item Type:
Article
Tag(s):
cognitive behaviour
,
emotional contents
,
emotional outcome
,
Television studies
,
Advertising art
,
Women’s culture
Search term matches:
Title
... Rural Women Psychology and Emotional Contents in Indian Television
Advertisements
, India ...
Subject
...
Advertising
...
Tag
...
advertising
art ...
Full Text
... /65662 Rural Women Psychology and Emotional Contents in Indian Television
Advertisements
SANJAY JERATH ...
Mapping the Portrayal of Females in Contemporary Indian Advertisements
Author(s):
SHYAMA KUMARI SHRADHA SHIVANI
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2015
Group(s):
Communication Studies
,
Digital Humanists
,
Feminist Humanities
,
Film-Philosophy
,
Television Studies
Subject(s):
Advertising
,
India
,
Journalism
,
Communication
,
Broadcast journalism
Item Type:
Article
Tag(s):
Portrayal
,
content analysis
,
stereotyping
,
advertisements
Search term matches:
Title
... Mapping the Portrayal of Females in Contemporary Indian
Advertisements
...
Subject
...
Advertising
...
Tag
...
advertisements
...
Full Text
... .15655/mw/2015/v6i2/65660 Mapping the Portrayal of Females in Contemporary Indian
Advertisements
SHYAMA ...
Corporate Social Responsibility: Relevance of MTN’s Who Wants to Be a Millionaire’ Programme in Nigeria
Author(s):
OKPOKO CHINWE ABODUNRIN KEMI
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2016
Group(s):
Communication Studies
,
Cultural Studies
,
Digital Humanists
,
Electronic Literature
,
Feminist Humanities
Subject(s):
Nigeria
,
Advertising
,
Public relations
,
Journalism
,
Communication
Item Type:
Article
Tag(s):
Corporate social responsibility
,
MTN
,
sponsorship
,
advertising and public relations
Search term matches:
Subject
...
Advertising
...
Tag
...
advertising
and public relations ...
Indian Consumers’ Beliefs, Attitudes, and Behavioural Responses towards Advertising on Social Networking Sites
Author(s):
ARUN KUMAR MRINALINI PANDEY
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2016
Group(s):
Communication Studies
,
Cultural Studies
,
Digital Humanists
,
Feminist Humanities
,
Information Ecosystems
Subject(s):
Social media
,
Advertising
,
Consumer behavior--Social aspects
,
Communication
,
Journalism
Item Type:
Article
Tag(s):
advertising beliefs
,
attitudes
,
Consumer culture
Search term matches:
Title
... Indian Consumers’ Beliefs, Attitudes, and Behavioural Responses towards
Advertising
on Social ...
Subject
...
Advertising
...
Tag
...
advertising
beliefs ...
Full Text
... /98729 Indian Consumers' Beliefs, Attitudes and Behavioural Responses towards
Advertising
on Social Networking ...
Mobile Users’ Acceptance of SMS Advertising: A Permission Marketing Approach
Author(s):
SURESH KUMAR G
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2018
Group(s):
Communication Studies
,
Digital Humanists
,
Electronic Literature
,
Feminist Humanities
,
Television Studies
Subject(s):
Advertising
,
Social media
,
Advertising--Moral and ethical aspects
,
Communication
,
Digital communications
Item Type:
Article
Tag(s):
Permission marketing
,
SMS advertising acceptance
,
Indian setting
,
Advertising ethics
,
Digital communication
Search term matches:
Title
... Mobile Users’ Acceptance of SMS
Advertising
: A Permission Marketing Approach ...
Subject
...
Advertising
...
Tag
... sms
advertising
acceptance ...
Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas
Author(s):
HARSHITA GUPTA SAUMYA SINGH
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2018
Group(s):
Communication Studies
,
Digital Humanists
,
Electronic Literature
,
Film Studies
,
Information Ecosystems
Subject(s):
Broadcast journalism
,
Social media
,
Advertising
,
Communication
,
Digital media
Item Type:
Article
Tag(s):
Guerrilla marketing
,
customer centric approach
,
YouTube
,
content analysis
,
advertisement appeals
Search term matches:
Title
... Social Media in Contemporary Marketing: YouTube
Advertising
for the Guerrillas ...
Subject
...
Advertising
...
Tag
...
advertisement
appeals ...
Full Text
... : YouTube
Advertising
for the Guerrillas HARSHITA GUPTA & SAUMYA SINGH Indian Institute of Technology ...
Perception of the Young Adults towards the Portrayal of Women in Contemporary Indian Television Advertisements
Author(s):
MADHUSMITA DAS SANGEETA SHARMA
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2018
Group(s):
Communication Studies
,
Digital Humanists
,
Film-Philosophy
,
Film Studies
,
Television Studies
Subject(s):
Advertising
,
Advertising--Moral and ethical aspects
,
Young adult literature
,
Broadcast journalism
,
Motion pictures, Indic
,
Perception
Item Type:
Article
Tag(s):
TV advertisements
,
portrayal of women
,
young adult
,
Advertising ethics
,
Indian cinema
,
Gender
Search term matches:
Title
...
Advertisements
...
Subject
...
Advertising
...
Tag
... tv
advertisements
...
Full Text
...
Advertisements
MADHUSMITA DAS & SANGEETA SHARMA Birla Institute of Technology & Science, India The purpose ...
Typefaces as Film Stars
Author(s):
Peter Bain
(see profile)
Date:
2005
Subject(s):
Commercial art
,
Graphic arts
,
Design
,
History
Item Type:
Article
Tag(s):
Handlettering
,
Typesetting
,
New York City
,
Letterforms
,
Typography
,
Advertising art
,
Design (graphic)
,
Design history
Search term matches:
Tag
...
advertising
art ...
Selling Science in the 20th Century
Author(s):
Megan Miller
(see profile)
Date:
2017
Group(s):
Archives
,
History
Subject(s):
Public history
,
Library materials--Digitization
,
Archival materials--Digitization
,
Commercial art
,
Archival materials
Item Type:
Presentation
Tag(s):
Digitisation
,
Advertising art
,
Digital archives
Search term matches:
Tag
...
advertising
art ...
Full Text
... to your message? I’m going to talk a bit about
advertising
...which makes sense in a talk titled “Selling Science ...
Brass instruments and Victorian trade cards
Author(s):
Gavin Holman
(see profile)
Date:
2020
Group(s):
North American British Music Studies Association
Subject(s):
Brass instruments
Item Type:
Article
Tag(s):
Trade advertisements
,
Victorian advertisements
,
Brass Instruments
Search term matches:
Tag
... trade
advertisements
...
Full Text
... ), Victorian companies often included trade cards
advertising
their wares with various pictorial images ...
Communication strategies in the new economy: the case studies of Wallapop, Westwing and Fotocasa
Editor(s):
VIVAT Academia
(see profile)
Date:
2019
Item Type:
Article
Tag(s):
integrated marketing communication - new economy - advertising - public relations - digital marketing - growth hacking - communication strategy - 360 communication
Search term matches:
Tag
... integrated marketing communication - new economy -
advertising
- public relations - digital ...
Full Text
... - new economy -
advertising
- public relations - digital marketing - growth hacking - communication ...
Art direction and advertising production: analyze, connect, experiment and create
Author(s):
VIVAT Academia
(see profile)
Date:
2019
Item Type:
Article
Tag(s):
learning experience - educational innovation - autonomous learning - cognitive profile - art direction - advertising production - EHEA
Search term matches:
Title
... Art direction and
advertising
production: analyze, connect, experiment and create ...
Tag
... direction -
advertising
production - ehea ...
Full Text
... .147.65-86 65 RESEARCH ART DIRECTION AND
ADVERTISING
PRODUCTION ANALYZE, CONNECT, EXPERIMENT AND CREATE ...
DOES THE INTENSITY OF SEXUAL STIMULI AND FEMINISM INFLUENCE THE ATTITUDES OF CONSUMERS TOWARD SEXUAL APPEALS AND ETHICAL JUDGMENT? AN ECUADORIAN PERSPECTIVE
Editor(s):
Alicia López Mendoza
(see profile)
Date:
2019
Item Type:
Article
Tag(s):
nudity - ethical judgment - feminist thinking - sexual advertising - hostile sexism
Search term matches:
Tag
... nudity - ethical judgment - feminist thinking - sexual
advertising
- hostile sexism ...
Full Text
... thought, in a Latin cultural context, influenced the attitude toward different
advertisements
that used ...
Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically
Author(s):
Scott Connors
,
Mansur Khamitov
(see profile)
,
Jeff D. Rotman
Date:
2018
Subject(s):
Consumer behavior--Social aspects
,
Consumption (Economics)
,
Punishment
,
Ethics
,
Advertising--Moral and ethical aspects
Item Type:
Article
Tag(s):
harmfulness
,
unethical behavior
,
consumer cheating
,
brand punishment
,
Consumer culture
,
Consumption
,
Advertising ethics
Search term matches:
Subject
...
Advertising
--Moral and ethical aspects ...
Tag
...
advertising
ethics ...
Full Text
... experienced by customers in the USA are consistently below
advertised
speeds, and that this occurs due ...
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