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  • HASTAC Deposits
  • Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony

    Author(s):
    JYOTI RAGHAVAN
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2014
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Television Studies
    Subject(s):
    Advertising, Communication, Journalism, Mass media
    Item Type:
    Article
    Tag(s):
    Public service advertisements, corporate social responsibility, positioning, branding, Public culture

  • Advertising and Ethnicities: A Comparative Study of Sri Lanka and Northeast India

    Author(s):
    DARSHANA LIYANAGE
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2014
    Group(s):
    Communication Studies, Cultural Studies, Electronic Literature, Film Studies, Television Studies
    Subject(s):
    Advertising, Advertising--Moral and ethical aspects, Communication, Journalism, India
    Item Type:
    Article
    Tag(s):
    Ethnic marketing, imagining, reproduction, text, Advertising ethics, Representation

  • Rural Women Psychology and Emotional Contents in Indian Television Advertisements, India

    Author(s):
    SANJAY JERATH MRINALINI PANDEY
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2015
    Group(s):
    Communication Studies, Cultural Studies, Feminist Humanities, Film-Philosophy, Television Studies
    Subject(s):
    Television--Study and teaching, Advertising, Commercial art, Women--Social life and customs, Journalism
    Item Type:
    Article
    Tag(s):
    cognitive behaviour, emotional contents, emotional outcome, Television studies, Advertising art, Women’s culture

  • Mapping the Portrayal of Females in Contemporary Indian Advertisements

    Author(s):
    SHYAMA KUMARI SHRADHA SHIVANI
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2015
    Group(s):
    Communication Studies, Digital Humanists, Feminist Humanities, Film-Philosophy, Television Studies
    Subject(s):
    Advertising, India, Journalism, Communication, Broadcast journalism
    Item Type:
    Article
    Tag(s):
    Portrayal, content analysis, stereotyping, advertisements

  • Corporate Social Responsibility: Relevance of MTN’s Who Wants to Be a Millionaire’ Programme in Nigeria

    Author(s):
    OKPOKO CHINWE ABODUNRIN KEMI
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2016
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Feminist Humanities
    Subject(s):
    Nigeria, Advertising, Public relations, Journalism, Communication
    Item Type:
    Article
    Tag(s):
    Corporate social responsibility, MTN, sponsorship, advertising and public relations

  • Indian Consumers’ Beliefs, Attitudes, and Behavioural Responses towards Advertising on Social Networking Sites

    Author(s):
    ARUN KUMAR MRINALINI PANDEY
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2016
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Feminist Humanities, Information Ecosystems
    Subject(s):
    Social media, Advertising, Consumer behavior--Social aspects, Communication, Journalism
    Item Type:
    Article
    Tag(s):
    advertising beliefs, attitudes, Consumer culture

  • Mobile Users’ Acceptance of SMS Advertising: A Permission Marketing Approach

    Author(s):
    SURESH KUMAR G
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2018
    Group(s):
    Communication Studies, Digital Humanists, Electronic Literature, Feminist Humanities, Television Studies
    Subject(s):
    Advertising, Social media, Advertising--Moral and ethical aspects, Communication, Digital communications
    Item Type:
    Article
    Tag(s):
    Permission marketing, SMS advertising acceptance, Indian setting, Advertising ethics, Digital communication

  • Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas

    Author(s):
    HARSHITA GUPTA SAUMYA SINGH
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2018
    Group(s):
    Communication Studies, Digital Humanists, Electronic Literature, Film Studies, Information Ecosystems
    Subject(s):
    Broadcast journalism, Social media, Advertising, Communication, Digital media
    Item Type:
    Article
    Tag(s):
    Guerrilla marketing, customer centric approach, YouTube, content analysis, advertisement appeals

  • Perception of the Young Adults towards the Portrayal of Women in Contemporary Indian Television Advertisements

    Author(s):
    MADHUSMITA DAS SANGEETA SHARMA
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2018
    Group(s):
    Communication Studies, Digital Humanists, Film-Philosophy, Film Studies, Television Studies
    Subject(s):
    Advertising, Advertising--Moral and ethical aspects, Young adult literature, Broadcast journalism, Motion pictures, Indic, Perception
    Item Type:
    Article
    Tag(s):
    TV advertisements, portrayal of women, young adult, Advertising ethics, Indian cinema, Gender

  • Brand Marketing Trends in Russian Social Media

    Author(s):
    VERONIKA YU. CHERNOVA , OKSANA V. TRETYAKOVA ANDREY I. VLASOV
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2018
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Information Ecosystems
    Subject(s):
    Russia, Area studies, Social media, Digital communications, Digital media, Advertising
    Item Type:
    Article
    Tag(s):
    brand marketing, engagement index, Ecommerce, Russian studies, Digital communication, New media

  • Unfair Promotion of Whitening Creams: Is Beauty No More Skin Deep?

    Author(s):
    GAJENDRA SINGH CHAUHAN AAKRETI TIWARI
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2019
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Feminist Humanities, Television Studies
    Subject(s):
    Advertising, Promotional materials, Product design, Communication, Societies
    Item Type:
    Article
    Tag(s):
    fairness, celebrity endorsements, Promotional literature, Gender and sexuality, Gender, Society

  • Tools & Techniques used in the Language of Advertisements: A Linguistic Analysis of Indian TV Commercial Ads

    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2020
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Feminist Humanities, Film Studies
    Subject(s):
    Communication, Journalism, Language and languages, Advertising, Linguistics, Creative ability
    Item Type:
    Article
    Tag(s):
    language use, linguistic analysis, media, Communications, Language, Creativity

  • A note on Peter Schoeffer's book-list of '1470'

    Author(s):
    Paul W. Nash (see profile)
    Date:
    2019
    Group(s):
    Medieval Studies, Printing History
    Subject(s):
    Publishers and publishing, History, Printing, Middle Ages, Advertising
    Item Type:
    Article
    Tag(s):
    Printing History, Incunabula, Peter Schoeffer, Publishing history, Medieval

  • James Rorty’s Voice: Introduction to the mediastudies.press edition

    Author(s):
    Jefferson Pooley (see profile)
    Date:
    2020
    Group(s):
    Cultural Studies, Digital Books, Open Access Books Network
    Subject(s):
    Advertising, Public relations, Mass media--Study and teaching, Social sciences, History
    Item Type:
    Book chapter
    Tag(s):
    publicity, Great Depression, capitalism, Media studies, History of social science

  • Emotional Roboprocesses

    Author(s):
    Robert W. Gehl (see profile)
    Date:
    2019
    Group(s):
    Cultural Studies
    Subject(s):
    Advertising, Digital media, Emotions (Philosophy)
    Item Type:
    Book chapter
    Tag(s):
    algorithms, Theories of emotion

  • From High Culture to Hip Culture: The Transformation of the BBC Into BBC America

    Author(s):
    Christine Becker (see profile)
    Date:
    2007
    Subject(s):
    Television--Study and teaching, Mass media--Study and teaching, Twentieth century, Transnationalism, Historiography, Advertising, Television
    Item Type:
    Book chapter
    Tag(s):
    British, cable television, marketing, Television studies, 21st-century media studies, Media studies, Transnational history

  • Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating

    Author(s):
    Miranda Goode, Mansur Khamitov (see profile) , Matthew Thomson
    Date:
    2015
    Subject(s):
    Consumer behavior--Social aspects, Consumption (Economics), Advertising, Product design
    Item Type:
    Book chapter
    Tag(s):
    consumer-brand relationships, branding, interpersonal relationships, relationship marketing, brand cheating, Consumer culture, Consumption

  • Hoaxing the Media: 1920s Film Ballyhoo and an Archaeology of Presence

    Author(s):
    Fabrice Lyczba (see profile)
    Date:
    2016
    Subject(s):
    Advertising, Culture--Study and teaching, Mass media--Study and teaching
    Item Type:
    Book chapter
    Tag(s):
    film marketing, paratexts, Cultural studies, Film studies, Media studies, Reception studies

  • Marketing strategy of Lenovo laptops

    Author(s):
    Ayesha Majid (see profile)
    Date:
    2017
    Subject(s):
    Advertising
    Item Type:
    Report

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