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  • Social media sites and teenage purchase intention in online shopping: an experimental study

    Author(s):
    Juan Manuel Rojas Salazar (see profile)
    Date:
    2017
    Subject(s):
    Social media
    Item Type:
    Article
    Tag(s):
    ANOVA, Buying intention, E-Advertising, Teenagers

  • The Influence of Digital Marketing and social media On the Purchase Intentions of Small Business Food Products

    Author(s):
    Juan Manuel Rojas Salazar (see profile)
    Date:
    2017
    Subject(s):
    Social media
    Item Type:
    Article

  • The determinants of sales volume: The role content marketing

    Author(s):
    Juan Manuel Rojas Salazar (see profile)
    Date:
    2018
    Item Type:
    Abstract
    Tag(s):
    content marketing, Robust Least Square, Sales

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