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  • Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas

    Author(s):
    HARSHITA GUPTA SAUMYA SINGH
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2018
    Group(s):
    Communication Studies, Digital Humanists, Electronic Literature, Film Studies, Information Ecosystems
    Subject(s):
    Broadcast journalism, Social media, Advertising, Communication, Digital media
    Item Type:
    Article
    Tag(s):
    Guerrilla marketing, customer centric approach, YouTube, content analysis, advertisement appeals

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